As the holiday season approaches, stores will be filled with people who’re frantically trying to get the perfect gift for their loved ones. More than 68% of Americans said they were “happy” after completing their holiday shopping. The source of happiness isn’t just the act of shopping. It also includes factors such as researching online, mapping out which stores to visit, and searching for the best deals.
When shopping, there are many other factors that contribute to a buyer’s happiness. They include good retail service, saving money on items, completing shopping tasks off a list, and just the enjoyment of spending quality time with friends or family.
So, are more people buying for themselves or someone else? According to the Ipsos study, 57% of Americans said they were shopping for themselves and 61% said they were buying for someone else. Impulse purchases account for 2/3 of holiday shopping sales. The type of products that receive the most impulse purchases are electronics, toys/games, and apparel. According to the study, the average American spends $446 and 3.8 hours shopping while visiting almost 4 different stores during the holiday season.
So, after reading this study, do you still believe “it’s better to give than to receive?” Statistically, it benefits a shopper to both give and receive. Shopping for the holidays should be a fun experience that can be shared with others. The sense of community and camaraderie with friends and family is really the greatest gift of all.
To learn more about the emotional effects of holiday shopping, see our Ipsos research study here!
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